About Adamaya Legacy
Adamaya means “there is aura”
The name joins our founder’s children’s names, Adam and Maya. Aura is the presence, confidence and distinction a person or organisation carries before a word is spoken. Cultivating it, and presenting it at every client touchpoint, is the work we do.
From training modules to board-level brand strategy
Adamaya Legacy, formerly Adamaya Consultancy & Services, began with media coaching, personal branding and image development. That work grew into an end-to-end framework.
Today we deliver strategic planning on branding for organisations. We work alongside boards and leadership teams to align internal culture, executive behaviour and market positioning into one corporate asset.
We are supported by associate consultants and industry specialists, each with over 15 years in corporate communication, aviation service standards, diplomacy, media production, human resource strategy and executive coaching.
Our values
Four pillars behind every engagement
Quiet Power & positive aura
True influence does not demand noise. We cultivate calm gravitas that builds trust and inspires confidence.
Behavioural integrity & alignment
A brand is only as strong as the people who carry it, from front-line teams to the C-suite.
Neurological excellence
We work with mindsets, language patterns and emotional states for lasting change, not surface fixes.
Governance-level depth
We approach people and brand through long-term enterprise value, risk and executive governance.
Founder & Executive Director
Dr. Sharifah Shawati Syed Mohd
Strategic Communication Strategist · Corporate Brand Architect · J.S.M., DBA, BBA, F.Dip.OXCEL
Dr. Sha helps C-suite executives, technologists and corporate teams master strategic communication, executive presence and personal brand equity. Her work joins behavioural frameworks with corporate positioning to cultivate Quiet Power and lasting influence.
Royal recognition & academic rigour
Conferred the Johan Setia Mahkota (J.S.M.) by His Majesty the Yang di-Pertuan Agong. Professional Doctorate in Business Administration (Corporate Branding) through the Oxford Centre for Leadership / EAU (UK), and a Bachelor’s Degree in Business Management.
National media
Prime-time news anchor and live talk show host for 18 years with RTM and TV3.
Behavioural mastery
Certified Neuro-Semantics & NLP Master Practitioner Coach, designing interventions in rapport, emotional intelligence and persuasion. HRD Corp Accredited Trainer.
Grounded foundations
Flight Supervisor with Malaysia Airlines, where her standards of grooming, discipline and service leadership were formed.
Author & advisor
Author of Imej Anda Aset Anda and Smart Women, Foolish Choices. Former Advisor to Kelab Wanita Ikon NGO and a life member of Peniagawati, the women in business NGO.
Our method
Behavioural science in branding and leadership
Training only matters if behaviour changes. We bring Neuro-Linguistic Programming (NLP) into every engagement to shape how leaders communicate, handle pressure and influence outcomes.
Rapport & mirroring
Reading non-verbal signals to build trust quickly with clients, boards and stakeholders.
Linguistic precision
Language patterns for corporate messaging, tough negotiations and composed media interviews.
State under pressure
Anchoring techniques that keep executives clear and poised in boardroom or crisis moments.
Reframing & alignment
Shifting entrenched mindsets toward adaptability, collaboration and execution.
Work with us
Tell us what your leadership needs to project
Share your organisation, the audience and the outcome you want. Our team will come back with a tailored proposal.
Office
Level 16, The Pavilion Tower, Jalan Raja Chulan, 50200 Kuala LumpurHours
Monday to Friday, –